PIAA, in collaboration with Animal Medicines Australia, proudly invested $25,000 and contributed to the 2025 Pet Ownership Report, Australia’s most comprehensive insight into the pet industry.
This landmark research provides the facts, figures, and trends that help pet businesses make smarter decisions and plan for growth, while enabling PIAA to advocate with confidence on behalf of the entire industry.
+800k more households and +2.9m more pets in just 3 years
Australia’s love for pets continues to grow, with over 800,000 more households now owning pets and an incredible 2.9 million more animals joining families in just three years. According to the latest AMA Pet Report, dogs remain the nation’s top companion, making up nearly half (49.3%) of all pets — a 15.5% increase since 2022. Cats follow at 33.6%, also climbing by 9.4%, while fish (11.5%) and birds (9.5%) continue to hold strong as popular choices. Interestingly, smaller pets such as reptiles and small mammals have seen slight declines, while the “other pets” category — which includes unique companions — has surged by over 50%. This steady rise reflects a deeper emotional connection between Australians and their pets, with households increasingly viewing animals as part of the family.
Rising Spend per Pet
Australians are spending more than ever on their beloved pets, with $16 billion going toward food and $5.5 billion on vet care each year. On average, owners now spend around $3,300 per dog and $2,100 per cat, highlighting the growing trend of treating pets with the same care and comfort as family members. This rise in ‘human-style’ pet care reflects a shift in how Australians value their animals — prioritising premium nutrition, preventive health, and personalised services to give their companions the very best.
Growth in Online Sales
Pet owners are embracing the convenience of digital shopping, with around 35% now purchasing pet food and products online — a big leap from just 20% in 2019. This trend highlights how e-commerce is reshaping the pet industry, offering easier access to specialty items, subscription food services, and a wider variety of products delivered straight to the door.
Regional & Generational Shifts
Australia’s pet landscape is evolving, with 1 in 3 regional households owning a dog compared to 1 in 4 metro households, where cat ownership is stronger. Millennials and Gen Z are leading this change, often choosing pets before parenthood and embracing a “family first” approach that puts companion animals at the heart of their lifestyle.
Fish & Aquatics
The aquatics sector remains steady, with 11% of households owning fish and spending up 8% compared to the last report. With over 12 million fish kept across the country, this category continues to be a reliable and growing niche, supported by advancements in aquarium care, technology, and aquascaping trends.
Pet Services Growing Fast
The demand for pet services such as grooming, boarding, training, and daycare has surged, with spending up 30% since 2021, reaching $2.2 billion annually. This rapid growth reflects how pet owners are seeking more professional support, convenience, and enrichment options — treating their pets to premium care and lifestyle experiences.
These insights paint a clear picture.
Australia’s pet industry isn’t just growing, it’s evolving. From rising pet ownership and premium spending to the surge in online shopping and specialised services, it’s evident that pets are more deeply woven into our families and lifestyles than ever before.
The Pet Industry Association of Australia’s $25,000 investment in the AMA Pet Report reflects our ongoing commitment to data-driven insights that support members, guide innovation, and strengthen the entire sector. Together, we’re not just tracking trends. We’re shaping the future of the pet community.
Building a Stronger Pet Industry Together.
