Here are some helpful links directly from the source — Google.
Marketing
Resources
Welcome to PIAA's Members-Only Marketing Resources hub—your go-to space for exclusive tools, templates, guides, and support designed to help you grow and streamline your business. Whether you're looking for business plan templates, compliance checklists, or insider insights, everything here is curated to save you time and boost your success.
As part of our community, you get first access to valuable content that keeps you one step ahead.
As part of our community, you get first access to valuable content that keeps you one step ahead.
Google Ads
Facebook Ads
Instagram Ads
TikTok Ads
Do you want to see if your competitors are running ads? Use the Meta Ad Library to search all the ads across Meta Tech. You can also find ads where businesses has collaborated with an influencer too.
Search for current ads in Meta Tech
Search for current ads where brands have collaborated with influencers
Plan Your Brand with Purpose
This Branding Planner is your all-in-one toolkit to define and refine your brand. From brand story and voice to mission, mood boards, and marketing materials—this planner helps small business owners build a consistent, authentic presence across every touchpoint. Perfect for startups or rebrands ready to make an impact.
Search Engine Optimisation (SEO) Starter Guide
Google Search Essentials
How Search Works
SEO Starter Guide
Creating People-first Content
Maintaining your site’s SEO
Google Spam Policies
Free Website Health Check Tools
If you run a website, regular health checks are a must to keep things running smoothly and showing up in search results. The good news? You don’t need to spend a cent. Here’s a curated list of COMPLETELY FREE TOOLS that help you monitor and improve your site’s SEO, speed, mobile usability, security, and accessibility — all essential for giving your visitors a great experience and ranking well on Google.
Google Search Console – Check for indexing issues, search performance, and site errors
Google PageSpeed Insights – Analyse load speed and get performance tips
Google Mobile-Friendly Test – Checks if your site works well on smartphones
WAVE Web Accessibility Tool – Flags accessibility issues for users with disabilities
GTmetrix – In-depth speed test with waterfall breakdown
Security and SSL Checks
A secure website builds trust and protects your visitors, especially when you are collecting data from your customers or selling products and services online. Check that your website is secured to keep your business safe.
SSL Checker – Verifies your SSL certificate and its installation
Security Headers – Analyses security headers to protect against vulnerabilities
Download your 2025 SEO Checklist
Staying ahead in search means keeping up with constant change — and that’s exactly what this 2025 SEO Checklist is here to help with – making sure your website is optimised for Search. Download checklist below.
Track what matters most
This handy KPI Reference Sheet is your guide for measuring social media success. Whether you're focusing on awareness, engagement, conversions, or loyalty, it breaks down the key metrics—like reach, CTR, ROI, and more—so you can make better data-driven decisions.
A social media content planner with built-in tracking helps you stay consistent, organised, and strategic. By planning ahead and monitoring what works, you can refine your content, boost engagement, and grow your audience more effectively.
Copy this Content Planner + Tracking Template and Apply it to your Social Media Strategy today
Useful Links to Test Website Performance
Speed & Performance Testing
Google PageSpeed Insights
- Tests mobile and desktop speed.
- Offers actionable suggestions (e.g., reduce unused JavaScript).
- Uses Lighthouse and real-world Chrome data (CrUX).
GTmetrix
- Provides waterfall charts, speed scores (LCP, TTI), and recommendations.
- Free tier includes testing from limited locations.
Pingdom Tools
- Easy-to-read performance grades and file size breakdowns.
- Basic testing with free tier (fewer testing locations now unless logged in).
