Pet Industry Association Australia

Building a Stronger
Pet Industry, Together

Established in 1979, the Pet Industry Association is Australia’s only trade-only association, dedicated to protecting and strengthening the pet industry through advocacy, education, and industry-leading standards.

What we advocate for

Our Mission

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RESPONSIBLE
PET CARE

We advocate for the right of all Australians to have access to products and services needed to support their pets’ well-being and happiness, and oppose unnecessary barriers that restrict responsible, informed pet care, ownership, and participation in the pet industry across urban, regional, and remote communities.

PET OWNERSHIP
BARRIERS

Championing the right of every pet lover, business, supplier, breeder, pet breeder, rescue group, and manufacturer to experience the joy, connection, and freedom that comes with responsible, informed pet ownership—without impractical rules or unfair barriers estrict trade, innovation, or growth in the pet industry.

STRONGER COMMUNITIES THROUGH EDUCATION

Responsible pet ownership goes hand in hand with protecting our fragile ecosystem. We advocate for evidence-based regulations that safeguard pets, people, and ecosystems—without creating unnecessary barriers. Through education and advocacy, we promote animal welfare and informed pet ownership.

CONNECTING THE INDUSTRY
THROUGH SHARED PURPOSE

We bring the pet industry together—driving collaboration, sharing knowledge, and aligning on common goals to strengthen connections between businesses, breeders, rescues, suppliers, manufacturers and carers, and to shape a smarter, more sustainable future for all.

HUMAN AND
ANIMAL BOND

The bond between people and animals is at the heart of what we do. We work alongside pet businesses, and organisations to help nurture and protect that connection—through better education, access to quality products and services, and support for responsible ownership. Together, we’re building stronger communities where every pet and their person can thrive.

ONE VOICE

As one voice for the pet industry, we work to protect and nurture the human and animal bond by advocating for fair and practical policies, empowering pet-focused businesses, and building a community founded on care and trust.  Through education and collaboration, we’re building a future where pets and people thrive together. Because when the industry speaks as one, pets and people are better for it.

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